At this morning’s Potomac Tech Wire “Social Media Outlook” Breakfast Round Table (follow tweets on #SMO2009), well-known presenters Rohit Bhargava, Adam Lehman, Geoff Livingston, Jake Maas, and Moderator Paul Sherman (Editor, Potomac Tech Wire gave the packed event some great insight and feedback regarding how social media’s being used in the business community (and a bit of government social media) – along with their prognostications for the future of players and contexts.

What seems like one of the big winners among comments for businesses to address, is the need to much more proactively – and with an ever-present eye towards search engine optimization (SEO) – “engage the middle” of the online press and content producers. Essentially, those blogerati and twitterati among the social media elite are most likely to consume and propagate your corporate perspectives, announcements or points-of-view if these messages are in fact conveyed as a trusted social media source. In other words, become first an engaged, trused social media community member, and this will drive your ability to convince leading social media publishers to participate in and promote your discussion. Consistent, useful tweeting and content publishing within social media protocol begets great re-tweets from those who matter in your particular online ecosystem. Your contribution of material through social media channels will also work well if it represents not only your corporate POV, but also a bit of “content curation” – i.e. hand-picked selection and enrichment of material and online sources pertaining to your topic or niche. Become a social search engine for your communities; this should not only help build your communities and community presence, but this activity across social media channels is naturally search-engine optimized in terms of time, relevance, connections.

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